CASE STUDY » REBUILDING LA ZOO
Whitehurst/Mosher principal John Whitehurst developed and implemented a highly effective campaign in support of Proposition CC, which beat the two-thirds voter approval requirement with a whopping 79 percent to 21 percent margin. Proposition CC provided $47.6 million in general obligation bond funding to revitalize and expand the Los Angeles Zoo. The campaign earned three awards from the American Association of Political Consultants, including first place for color newspaper advertising, third place for home signs and honorable mention for outdoor advertising.
